![]() These brothers do an outstanding job of outlining their lives and lifelong passion for art. For example, check out the “About Us” page for design firm Invisible Creature. How can you use this to your advantage? Take the opportunity to tell your customers how you got started, your motivations and your plans for the future. So for example, when you hear a story about running, your brain both processes the statement and activates your motor cortex. Research shows that when hearing a story, our brains both process the language and activate relevant brain sectors. One of the most compelling ways to make your page stand out is to tell a story. Do you want to emphasize you product’s ease of use or your employee’s friendly demeanor? The messages you want to send should shape what testimonials you put on your page. ![]() Therefore, when curating testimonials from your clients, consider what effect you want them to have. Buildum found the testimonials that worked best for them mentioned their ability to handle businesses of all sizes, boosting their credibility with larger companies. How did Buildium get such great success? They used A/B testing to assess several groups of testimonials and determine which group brought the results - growing their market to larger companies - they were looking for. After all, a case study on the company Buildium suggests that, with the right mix of testimonials, you could see a 22% increase in your conversion rates. But you’re not done yet! The next step is to show visitors what your clients think of you. Now that you have the language of your “Why Us” page finalized, you may think you’re in the clear. Their simple message makes their products and business goals easy to understand. What’s even better? They do it without relying on jargon to spice things up. In the first two paragraphs, they expand on their mission, outlining the five W’s of their business. Their “Why Us” page starts with their mission statement, “To provide the most actionable app store data,” and goes from there. Talk about your business in simple terms, and your customers will know exactly what they’re getting. Think of them like your favorite candy - a few are fine, but too many will make you sick. These words sound flashy, but they complicate your message. When reviewing your page, keep an eye out for buzzwords. If you have to hunt for the information on your current page, it’s time for a rewrite. Ideally, these should be in the first sentence or at least the first paragraph. You know about the five Ws, right? Your “About Us” page should answer the who, what, when, where, whys - and optionally hows - of your business. Follow these five tips, and you’ll be well on your way to creating an effective page. Why would anyone trust your business when you don’t give them information about yourselves? When crafting your “Why Us” page, there are a plethora of pitfalls to avoid. In other words, it’s a complete turnoff.Īccording to the Society of Digital Agencies, 52% of site visitors want to view an “About Us” page. It might even be hard to find or nonexistent. How many times have you been browsing the web for the perfect business for a job, only to stop short at their “Why US” page? It’s dry, it’s long and it’s full of confusing buzzwords.
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